Alex’s role as Chief Big Rain is a light-hearted take on what his consultancy does- acting as opportunity catalysts for Canadian and US businesses to tap into key global markets & vice versa. And acting as their Chief Strategy Officer for their Digital Marketing needs.

Alex is a Roster Management Consultant for the Business Development Bank of Canada [BDC] and BDC’s clients rely on Alex and his associates for conducting market research, market analysis, competitor mapping and drafting market entry strategies apart from making those crucial potential partner introductions that are critical to any global venture.

Alex is the Lead Partner on Rmagine’s partnership with Rage Communications, India for planning and outsourcing of the Web Solutions and Digital Marketing needs of clients in Canada and the U.S.

As Founder Partner, his expertise comes from his tenure in leading Strategy & Marketing Plans with global, best of breed clients like Procter & Gamble, General Electric, Cadbury’s, Philips, Mars, Mercedes, PepsiCo, HP, Honda, EDS, Barclays, Unilever, J&J, Gillette.

Speaker and Expert Faculty on subjects like Going Global, Emerging Markets, International Marketing & Market Research, E-Commerce & Digital Marketing at Seminars & Workshops conducted by CME, FITT, ICCC and BDC.


Across Canada, U.S., U.K., Europe, Russia, Middle East, India, Australia & Argentina, Rmagine has specialist consultants and global market researchers. As Associates of Rmagine they are available to add value on each project.

Rmagine also has lawyers, public relations specialists linked to government departments and bankers in each of these markets who would be in a position to enable and provide services linked to any project, if needed.  

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