Case Studies

A selection of clients, with a wide and disparate range of products, who have benefited from Rmagine’s knowledge bank. 

  • A major developer of 
    Independent Water and Power Plants had previously struggled to get a foothold in the competitive UAE market. With strategic cultural and commercial advice, the company was successful in winning a multi million dollar contract and have since grown to become the largest player in their sector
  •  A 
    brick manufacturer was able to increase their exports to the UAE and was rewarded with The Queen’s Award for Export Achievement
  • With our assistance, a 
    defence contractor was able to establish a joint venture with a local organization, which helped them to meet their offset obligations.
  • The US 
    beverage giant PepsiCo had great ambitions for the launch of Mountain Dew in the Middle East. The brand plans were such a resounding success that the annual launch targets for the first year were reached in the first four months! Today the brand is larger in volumes than Coke and is second only to brand Pepsi.
  • Pantene, the global brand
     leader from P&G, when entering India, toted up double digit market share in just its first year of operation, despite a hotly contested shampoo market with over a dozen established players. Thanks to the marketing service plans and strategy crafted by the team.
  •  A comprehensive report on the market helped one of the best known UK 
    retail pharmacy chains to position themselves with the right partner.
  • When a Danish
     Telecom 
    major was to enter the Middle East cellular telephone service market, as the second operator in Oman, the marketing services plan started from formulation and testing of a new brand identity to the complex elements of brand image launch and launch of the pre-paid and post-paid products and plans. The brand outstripped every launch target parameter including a higher ARPU than the local, rival market leader.
  •  How do you succeed in launching 
    a Retail Bank in the UAE when there are over 42 national and international players? The launch plans crafted ensured that UK based Barclays became a leading contender in the personal loans, mortgage and the credit card categories. Barclays went onto win The Best New Product Launch Award from the Gulf Marketing Review.    
  •  A conference organized with the local Health Authority helped in raising the profile of a number of UK 
    health care providers and helped pave the way for strategic alliances.
  • The leading 
    photocopying major from Japan was looking to launch its range aiming the corporate segment in India. The strategy had to place the brand in image, at par with the leading global brand and also had to create a strong lead generation. 9 out of 10 intending buyers in the corporate segment added on the client brand to their considered list for review during the purchase decision making process.  
  •  The right introduction helped a major 
    Facilities Management company to win a large and prestigious contract.
  •  How do you launch a 
    business district planned by the UAE government as a pre-eminent choice for multi national corporations looking to start or expand their operations in the Middle East? By positioning it as the Region’s Business Capital. Giving birth to Business Bay in Dubai as the signature corporate address.
  •  Regular updates on construction projects helped countless number of manufacturers of 
    building and construction materials, to win business, retain their market share and stay ahead of the competition.
  •   A leading manufacturer of
     jet engines and gas turbines
     acknowledge their continued success in the market to the regular feedback from us on opportunities and commercial intelligence.
  •  When the 
    global chocolate brand Snickers needed to adapt its global brand strategy in the Middle East, a key consumer insight research led to the localization of the strategy. Growth accelerated and to this day, eight years later, the brand follows this strategy and the Middle East case is considered as one of the global best practices on the brand.
  •   US 
    shirt maker Arrow was poised for entry into India but a late entrant compared to some of the other leading global brands like Louis Philippe and Van Heusen. The brand plans drawing from its heritage of craftsmanship & 100 years of American shirt making for the discerning, placed the brand at the top of the heap for corporate India.