Intellect ignites dashboards
Human-in-the-loop intervention is critical to leverage AI & automation’s power in business & marketing
The world of business is agog with a new darling- how AI can transform business & the world, as we know it. Increasingly, there seems to be a race to replace ourselves with AI assisted automation and decision making.
And in marketing we have been hurtling towards a world of funnels, algorithm driven rinse & repeats and now, AI agents.
Unfortunately, in this attention starved world of new media, ‘ads & social media posts’ are like fireflies in the night, here tonight, gone at dawn. So, the content mill demands a constant stream of new and shiny ones. The world of static, digital print & copy has been reduced to stamp sized visuals with inane headlines on your FB/Insta feed or the Google search page on your phone. And video is spaceX-ing towards AI reels.
In an age obsessed with automation, algorithms and artificial intelligence, Buddhi explores the role of human intellect in creating ideas, strategies and decisions that drive measurable business outcomes.
Marketing dogma in the digital era ought to be both analytics and ideas. It’s data & analytics of performance marketing and ideas that power brand marketing.
On a parallel track, in the age of AI, business and strategy ought to be a mix of AI’s research & analytics and human intellect & judgment.
It is critical for us to recognize the need for human judgment and creativity to be that force multiplier for marketing and business.
Intellect ought to ignite dashboards
Dashboards is a metaphor for the two sides of the problematic coin- /a/ the urge in business & strategic planning to hand over the reins to AI and /b/ the blind reliance of brand creation on marketing automation.
www.buddhi.works will be the home of that point-counterpoint. A venue to showcase critical thinking and analysis, creativity and performance.
Buddhi [🔊boo-dhee] is of Indian origin and means human intellect. It’s discernment. While Intelligence builds the perfect corporate ladder, Intellect questions if it’s leaning against the right wall.
We intend using this buddhi lens to showcase real world brand wins and business successes. Celebrate the balance between ideas & dashboards. Act as the bridge between thinking and impact. And champion human intellect to be that ignition that powers artificial intelligence.
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