Walmart, through its Indian Joint Venture Bharti-Walmart for cash-an-carry outlets, will be investing close to $ 240 million in 2012, to open 12 to 15 wholesale outlets, in addition to the 17 that are already up and running. Metro, the German retail giant has added two more wholesale outlets this year already, to add to the tree opened in 2011. Carrefour which operates two cash and carry outlets is to open one more. Booker has aggressive plans as well: with three stores and plans for 20 in the next five years, this UK based retailer is staying on course with its expansion plans despite the general slowing down of the economy.
More significant than these current year plans, is the growth sentiment expressed by the Indian operational chiefs of these global majors. This is significant in the context of their expectancy on the opening up of the total retail sector in India, which has continued to experience hiccups. To quote these business heads, in the Business Standard’s article on the subject:
Walmart, which had opened its first wholesale store in India in 2009, along with Bharti, dismisses the view that the global economic climate could influence its store expansion plans. “Saving people money so they can live better is at the heart of everything we do,” the spokesperson said, adding, “this is especially relevant in an economic slowdown”.
On global investors’ mood, a Bharti-Walmart spokesperson said, “The India story remains strong with the international business community.” Adding, “There is understanding and appreciation of the factors that impact policy making, particularly in India’s vibrant democracy.” Walmart is here in India for the long term, the executive added.
The Metro executive expressed similar sentiments. “We are confident in the big potential of the India market. We are on a growth path and well positioned to expand our presence in other parts of the country,” he said.
The retail industry is the poster child of the growth that is expected to happen in the Indian Consumer Story- the retail industry is an opportunity worth $ 500 billion, of which the cash and carry business opportunity is worth $100 billion. Consumer food brands, packaged goods, retail infrastructure like transportation and logistics, cold chains and such are the related opportunities that medium sized Canadian and US companies should act upon.
750 schools being built, another 3200 to begin construction. In Saudi Arabia.
Looking ahead into the not too distant future, say the year 2020, social infrastructure like schools and hospitals are key to managing the growth that the Middle East markets will experience. Particularly Abu Dhabi, Saudi Arabia and Qatar- three of the stable, rich economies with well thought out growth plans.
Canadian and US companies in the education and healthcare sectors and those specializing in infrastructure and services related to these two sectors should sit up and take notice.
Players in the hugely successful private school system is one niche example of a related opportunity. Are there plans to leverage your private school brand equity and management expertise? If a school is serious about global growth, the Middle East could promise you perhaps a half a dozen schools in the next five years.
The same goes for hospitals. Finding the right partner to lend their expertise is key.
Earlier this year, the Global Board for Goldman Sachs met for it’s annual meeting in India. A first for Goldman Sachs and a silent vote for what the US banking major thinks of India’s role in its global plans.
And now Economic Times [ET] reports that Goldman Sachs have just concluded a deal to lease office space that is the size of nine football fields- 1.6 million sq.ft, in Bangalore. Touted to be the biggest recorded commercial real estate deal in India. This deal just eclipsed the 700,000 sq.ft. Cisco deal for office space in Bangalore and the 297,000 sq,ft. corporate HQ building bought by Citigroup in Mumbai in April this year.
“A deal for office space of this size suggests a major ramp-up by Goldman in India in the years ahead, with commercial property market experts estimating that one million square feet of space can seat around 10,000 people”, says ET. Currently Goldman’s India operations employs 4,000. Certainly Goldman seems to be bullish about India.
The most recent add-on to the exploding Food Industry in India. Indians love food- as a nation the average home spend over 40% of its income on food. New food concepts, new formats, new brands creating new eating habits, leading to new consumers.
With urban India slated to account for over 60% of the population, coupled with the entry of big names in food retailing and rising disposable incomes & changing aspirations at the consumer end, there is perhaps no better time than now for Canadian & US food brands and food service operators to step in.
At the FITT National Conference in Ottawa, I presented the concept of how Canada-India-Middle East combined, presents an Opportunity Triangle for Canadian businesses.
One of the key barriers to Canada’s stellar performance in the global markets is our mindset of relying heavily on trade with the US market. Hence, the lack of diversity in our country portfolio when it comes to international trade.The Top 10 markets and the level of exports done with those Top 10 for US vs. Canada says a telling story.Continue reading “The Opportunity Triangle- Revealed.”
While Infrastructure growth is the biggest growth story in India, within that sector, the real estate/construction industry’s growth is slated to be huge. Here’s a peek at some numbers, trends, what’s fueling the growth and the potential it holds for players in this field:
Construction/Building/Real Estate Industry
At $ 66.8 billion FY10 total revenue, real estate [Residential and Commercial] accounts for 5% of India’s GDP. In China the sector contributes to approximately 12.6% to China’s GDP. This ought to underline the huge potential for growth that the real estate industry holds in India.
Talking of future growth, the market size will more than double in five years- from $ 55.6 billion in 2010 to an estimated figure of $ 126 billion by 2015- a compound annual growth rate (CAGR) of 19 per cent, up from a 10% CAGR previously
And is this growth largely happening in small towns and in rural India? NO. Tier 1 metropolitan cities are expected to account for about 40 per cent of the market over these five years.
Government support for this industry is very positive as well: 100 per cent foreign direct investment (FDI) is allowed [with government permission] for developing townships and settlements. FDI of up to 100 per cent is also allowed, through the automatic route, in the hotel and tourism sector. Growing requirements of space from sectors such as education, healthcare and tourism provide opportunities in the real estate sector. FDI of more than US$ 9 billion was infused in real estate in the last decade.
Global investment in the industry: Over $ 9 billion FDI in real estate for 2001 to 2010. Real estate vied with automotive and power sectors for the leading sector for private equity [PE] investments in 2011. 347 deals were made totaling to an investment of $ 7.7 billion, just in 2011. In 2010, over 11 per cent of total FDI in India was in the real estate sector.
Education, Healthcare, Retail and Tourism sectors are fueling the need for ever increasing floor space. Rural housing need is big as well- the government has allocated $ 625 million for this segment. Special Economic Zones [SEZ] are another huge factor catering to demand for built up space- over 550 SEZs’ approved.
Construction Equipment Demand
Demand for construction equipment is expected to increase to USD4.1 billion by 2014 from USD1.8 billion in 2009, a CAGR of 17.9 per cent
The allocation of total infrastructure spending in the 11th Five Year Plan of as slated by the Planning Commission is going to be $428 billion for the period 2007-12. From a FY 08 spending of $56.3 billion, this has grown to the estimated spending of $124 billion in FY12.
With the material handling equipment industry being de-licensed, global majors in the machinery and equipment filed in construction are here or have clear plans in place to enter: Komatsu, JCB, Volvo, Caterpillar, Hitachi, John Deere, Case, Ingersoll-Rand, Poclain, Lieberr and many more.
With 100% FDI being allowed under the direct route, many are bound to follow.
Roadways and mining are the key areas of emphasis that will contribute to the equipment demand in the years to come. A case in point being the growth in spending on roads- FY08 spending of $10.8 billion estimated to go to $16.7 billion in FY12. And under the 12th Five Year Plan, allocation for roadways is $ 64.5 billion, up from the $30.4 billion in the previous plan period. And mechanization and equipment is what is going to help such ambitious goals real.
So, the bottom-line? I guess it is appropriate to quote an EDC e-report on the Infrastructure sector on India:
“The bottom line? Infrastructure is critical to India sustaining its robust growth potential. But even with the size of the population, India does not have the capacity to build solely with domestic players. This is fertile ground for Canadian participation, and huge rewards face those who rise to the challenge.”
“A sense of calling from God – if you want to see the exciting things I’m going to do in India, you should come.”
So they came. So says Anna Hambly of Red Moon Bakery, New Delhi, who mov ed to India along with David Hambly, her husband, from British Columbia, Canada. [Picture courtesy: The Globe and Mail]
Coming out of the holiday season, I thought recounting how India is taking to Christmas and how the Hamblys are a success story, due to their daring, faith inspired venture in India, would be a great way to start 2012.
I got to know about the Red Moon Bakery from a couple of stories in The Globe and Mail. A fascinating read- this success story of a couple from Victoria in British Columbia who are by nature ‘not adventurous’, ‘don’t like big cities’ [thought Vancouver was big and then landed in New Delhi which is some seven times in population], ‘don’t like the heat’ and ‘risk averse’ but today, have this to say: “It’s been great”. Inspiring words for a businessman or entrepreneur looking to start a business in India.
Take a look at the success that the Hamblys have made of their business: “from an original operation in a pocket-sized kitchen with four employees, the Hamblys have moved to a big space in an industrial area, hired 20 more people, and will soon have a store in an upscale shopping area. Ms. Hambly is approached daily about franchising into other Indian cities”, reports the Globe and Mail. Not a surprise at all, if you look at some facts and figures about the food industry and food retailing in India.
If you look at the the snacks and confectionery market in India, the numbers and projections are staggering:
•The Indian market holds enormous growth potential for snack food, which is estimated to be a market worth US$ 3 billion. The market is clearly and equally divided into the organised and unorganised sector. The organised sector of the snack food market is growing at 15% – 20% a year while the growth rate of the US$ 1.56 billion unorganised sector is 7% – 8%.
•BMI has predicted a 22 per cent growth in value terms in India’s confectionery market till 2012.
To understand the true potential of the organized food processing market, it is important to know what is happening to food retail in India. The changes & trends in food retail will have a direct impact on urban consumption of packaged and branded food products. And these are trends that have been contributing to Red Moon Bakery’s growth as well:
•The food and grocery market in India is the sixth largest in the world. Food and grocery retail contributes to 70 per cent of the total retail sales. According to industry estimates, the segment is growing at a rate of 104 per cent and is expected to grow to US$ 482 billion by 2020.
•According to a BMI forecast, India is likely to see a huge 443 per cent increase in mass grocery retail (MGR) sales during the 2007-2012 period.
•Ninety nine per cent of this segment is unorganised, and therefore, there is immense scope for growth for the organised sector.
The Hambly’s & Red Moon Bakery with their new menu, adherence to high quality, distinctive branding, neat presentation [www.redmoonbakery.com] and real customer service had the right product at the right time. And as we all know, that, in essence, is great business sense.
Which brings me to the changing customer behaviour and trend relating to Christmas that is showing up in urban India, which leads to Canada’s Nanaimo bars, from Red Moon, finding new die-hard fans in India. Urban India is teeming with young, educated, aspiring consumers whose lifestyle is getting westernized in many ways. And Red Moon Bakery is at the confluence of two such trends- one is the adoption of a more westernized lifestyle, like taking to the festive times during Christmas; the second being a more open, liberal eating habit, eager for new taste experiences.
Consider this as a litmus test for a sense of how Indians are taking to Christmas and the attendant festivities: in a country where the Christian population accounts for just 2%, Christmas is all over in schools in urban India. Take a look at the the set of pictures of a kindergarten school in Red Moon Bakery’s New Delhi [Picture Courtesy: Hindustan Times]. And if you juxtapose this with how secular and non-committal we are becoming in our schools in North America when it comes to religious festivity, the starkness of the contrast in the way the East is moving will be very apparent to all of us.
So it must not be surprising at all for the Hamblys’ to find that their Christmas time sales doubles. “Christmas doubles our volume,” said Ms. Hambly. “Some of it is expats – but more and more of it is for Indians. They want gifts to give, and they want all those traditional Christmas-y things like mincemeat and gingerbread houses.”
To quote The Globe and Mail further: The Hamblys, who are evangelical Christians, have watched bemused as Christmas has become an ever-bigger deal over their eight years in India.
“Christmas for us is about the birth of Christ,” said Mr. Hambly, as young assistants ebbed around him in the kitchen. “But from a business standpoint, having it become this big commercial thing is – well, it is good for business. The thing that I hope doesn’t happen in India is that the West comes in and then they lose the good things about Indian culture.”
It is this sense of empathy that you develop for India and the kind of business success that you experience, that has made the Hamblys feel that India is indeed, their second home.
Newton’s Third Law of Motion- “For every action, there is an equal and opposite reaction”- is in play in Canadian International Trade, following what I would like to call the Keystone Tipping Point.
Consider some of these headlines in Canadian Media:
Canada’s trade vision shifts beyond the United States/ The Globe and Mail
Canada’s oil industry faces an urgent search for new markets/The Globe and Mail
This weekend was a traumatic one for those involved with the Keystone pipeline project. The Keystone XL pipeline that was to carry crude oil from Alberta to the Gulf of Mexico suffered a major setback that would turn the clock back by at least a year. The US State Department reckons that a decision on the project would take till end 2012 or even 2013- environmental issues being the ‘apparent’ reason.
So sans Keystone, what now? Just as water finds its own level, so will oil. Because, without the Keystone pipeline, Alberta’s oil sands have no market for their oil in the United States and will now have to look towards Asia to sell the crude. This could be a positive or a negative outcome, depending on a variety of issues.
But one outcome of this debacle is certainly positive: This clamour and consciousness about Canada needing to look past United States and examine its trade ties with the rest of the world- not just for oil but for all its goods and services has just about started. And in my opinion, it is high time.
Canada’s export to Rest of the World- just 14%
A quick look at the graph alongside should make things crystal clear- the top 10 US export markets account for just 67% of total US exports while for Canada, just the No.1 market- the U.S. accounts for 76 % of our exports. The next four markets- Japan, Germany, the U.K. and Mexico account for another 10% leaving a meager 14 % for the Rest of the World’s contribution to our exports! That’s sad, but true.
And it looks like the Keystone effect will act as a tipping point for Canadian industry to sit up and look at new markets, irrespective of which industry you are from.
The question on every Canadian business owner’s mind should be: Is my mindset ready to be tipped?
Jeff Immelt, the CEO of GE, minces no words in his message to businesses in the US: “There are going to be one billion consumers joining the middle class in Asia. I think for us to reduce unemployment, exports are going to be a key way to do it,” “It’s this country’s only destiny just because most of the consumers are some place other than here.”
He also believes and I quote again: “Our competitiveness in this country today is the greatest it’s been in 25 years- I have never seen our competitiveness as solid versus India and China as I do today. We need to be all-in.”
Strong but inspiring language coming from the head of one of America’s iconic corporate brands, GE. Talking to a packed hall in Times Square, earlier this week, the CEO of the $ 177 billion dollar corporation and the Chair of Obama’s Job Council sounded very bullish about the US winning in the global economy.
I agree and disagree with his viewpoint.
As a proponent of US and Canada having greater business ties with India, I completely agree with his viewpoint that the balance in terms of global consumption is completely tilting to countries like India. This is because a combination of many factors have collectively reached a tipping point in countries like India & China, making them the globe’s largest consumer base. While China still has to move from being ‘the world’s factory’ to ‘the world’s market’, India is striding confidently towards making internal consumption being the fuel of its growth. [Take a look at my article- “Just one reason to invest in India” in Business without Borders [BWOB], an online resource on Global Business managed by HSBC, Rogers Media and the Economist Intelligence Unit. If you are not a member of BWOB, you can also access this article here on the Rmagine Blog] . So if developed economies like the US or Canada like to have a share of that growing pie, they either have to export more to countries like India or grow their global business by setting up a base in India.
Immelt is spot-on again on observing that the US as a country is at its competitive best today when it comes to countries like India. The equation between these two nations is at its best and both countries have been very overt in their intent and action in strengthening trade ties. Where I disagree with him is on whether the US businesses are as aggressive as the Germans are about tapping that potential.
My disagreement is that I sincerely believe that a lot has been done by the US Commercial Service and US companies of all sizes in reaching out to India’s potential. But I also understand his anguish that not enough has been done because the US business base and the product & service base that such businesses represent is so huge, that there is enormous potential to do a lot more. And the ailing US economy can certainly do with more, if corporate America can corner a larger slice of emerging markets like India.
While the Fortune 500 from the US are either already there or have plans in place to tap into the Indian economy, Immelt’s message should help in spreading the ‘good word’ to the larger section of the US SME base and the innovative & adventurous US entrepreneurial community. Small and medium-sized companies whose annual sales stretch anywhere from $ 5 to 200 million should sit up and take notice. If these businesses are interested in double-digit growth for the next decade, if not more, they should certainly draw up their plans to get a taste of India.
His message to all of America is : “Let’s do an Avis” or “America needs to try harder” [Avis Rent a Car’s longstanding campaign against the market leader Hertz used to be ‘We try harder’.]
And as one final point in favor of that, thanks again to Immelt and GE: 18% profit growth declared by GE in the third quarter of 2011, thanks to “Our emerging market growth was very strong” as he says.
Eloquent words and figures for the US and Canadian businesses to follow.
[If you are interested in the Reuters article on Jeff Immelt’s speech at Times Square: http://www.reuters.com/article/2011/10/20/idUS399343090920111020 ]
I am not talking about fortune-telling. But business vision is, in a way, fortune-telling. Two and a half years back, when we wanted to name our strategy consultancy, we looked at the core of our business idea: we were getting into the business of helping companies reimagine their future growth by directing their focus to new, emerging, high-growth markets. Hence, we named our consultancy Rmagine. Rmagine was born, to work with Canadian and US companies reimagine their future growth by helping them expand their business to the emerging markets of Middle East and India.
Fast forward thirty months and it is very gratifying to know that 1201 CEOs’ from around the world and one of the Big 5- PricewaterhouseCoopers agree with us. I am referring to one of the recent reports from PricewaterhouseCoopers called….surprise surprise……Growth Reimagined!
In total, PwC conducted 1,201 interviews with CEOs in 69 countries. By region, 420 interviews were conducted in Western Europe, 257 in Asia Pacific, 221 in Latin America, 148 in North America (40 in Canada), 98 in Eastern Europe and 57 in the Middle East & Africa. The findings of the study are best captured by a quote from Ed Breen, Chairman & CEO of Swiss-based industrial conglomerate Tyco International, who says “Any industrial company……has to have a large presence in emerging markets. Fifteen percent of our revenue right now is coming from emerging markets, and we’re looking to double that in the not too distant future. It’s an opportunity that you have to take very seriously.”
Take a good look at the numbers in the chart below summarizing the responses from 1201 CEOs’ and there is a learning for any business owner- every business needs to examine its business strategy for the future and plan for either entry into or aggressive growth in countries like India or the Middle East.
Where do CEOs’ from the developed economies see their growths coming from? In Western Europe the score is 92% from Asia and 75% from the Middle East . Closer home in North America, CEOs’ predict that growths most certainly will be from Asia – 94%, with Middle East at 73%. In fact, CEOs’ across the globe, from Africa to Central & Eastern Europe, to Latin America to North America, agree overwhelmingly when it comes to Asia’s role in their growth plans- figures for Asia, as you can see, stretch from 86% to 100%.
Business learns best from other businesses. So, if you are the CEO of your business or if you are on the Board of any business, I have one question for you: Where is India and the Middle East in your business plan?
Is your vision for your company ready for some rmagination?