An interesting idea on how to use social media to mine for consumer insights on a category or brand. And using that insight to plan marketing and content initiatives. Marketing Rmagined in the the digital world.
Author Archives: Alex Alagappan
The World after COVID- Top 10 Trends to Impact Business
The world, as we know it, has changed. Much of mankind today has not witnessed change of this scale. And having followed a drastically different pattern of life for an extended period, when we get out of this forced quarantine, business will have to face a new norm. To take our mind away from theContinue reading “The World after COVID- Top 10 Trends to Impact Business”
India’s Real Estate/ Construction Sector Circa 2030- How about building infrastructure for half the US population? Or 5 times Canada?
If projects in the pipeline were any indication of a sector’s growth, this industry has some some impressive numbers that companies out to tap global markets ought to take note: India’s infrastructure, in terms of projects planned, till 2030 include: $98 billion on 432 projects for Roads $90 billion on more than 400 projects inContinue reading “India’s Real Estate/ Construction Sector Circa 2030- How about building infrastructure for half the US population? Or 5 times Canada?”
Investing In India- your number one priority.
Jim Walker’s recent observations on India: The invest-in-India story is a 5-10-year event, not a one-year politically-induced rally. We are as positive on Indian stocks today, as we were eighteen months ago. Moody’s upgrade [of India] is appropriate… The government is committed to steady fiscal consolidation and I don’t think anyone should doubt it onContinue reading “Investing In India- your number one priority.”
The Healthcare Market in India & How to Succeed in India-the Abbott Experience.
“In a way that no spreadsheet or PowerPoint ever could, this experience [a visit to a local pharmacy in Mumbai] drove home to me how crucial it was for us at Abbott to be part of India’s health-care solution.”– Miles White, Chairman & CEO, Abbott Laboratories. Nothing succeeds like success. And here is a first person accountContinue reading “The Healthcare Market in India & How to Succeed in India-the Abbott Experience.”
Catching the Perfect Wave: A surfer’s guide to E-Commerce in India
An opportunity assessment on the potential of E-Commerce and the online retail market in India, for US, Canadian & Indian businesses. I chanced upon Kara’s Blog ‘The Beautiful Mess so far’ just as we all chance upon some great nuggets of thought and expression on the Web, these days. I was surfing Google’s search resultsContinue reading “Catching the Perfect Wave: A surfer’s guide to E-Commerce in India”
Opportunities in The Middle East Petrochemical Industries
McKinsey’s paper on the Middle East’s Petrochemical Industry is beneficial in two ways, however for two very different companies. At the first level it provides insights for the region’s petrochem industry on what they ought to do with an eye on the future. However it also gives a keen reader sitting in Canada or theContinue reading “Opportunities in The Middle East Petrochemical Industries”
India ahead of Japan. Mexico ahead of Canada. And China breathing down US’ neck.
India is now the world’s third largest economy in terms of Purchasing Power Parity [PPP], moving ahead of Japan. This, according to a World Bank Report that is based on the bank’s 2011 International Comparison Program (ICP). The same report shows that Mexico’s economy is now ahead of Canada and China is close on USA’s heels.Continue reading “India ahead of Japan. Mexico ahead of Canada. And China breathing down US’ neck.”
Thick Crust Pizzas and the Great India Opportunity
Business owners often ask me “Which industries, do you think, have good potential in India?” My response has always been “Practically any”.
Let me give you an example: We all know that India has been going through an IT and BPO boom for years now, with companies running 24X7 offices where young Indians answer customer calls and write code for organizations from Seattle to Sydney. One such location which has a concentration of such IT companies is what’s referred to, as the IT Corridor, in Chennai in India- an area called OMR. Thousands of youth, male and female
In business, you’ve got to skate to where the puck will be.
And not to where it is. Wayne Gretzky’s famous quote on how he plays ice hockey is absolutely true to business as well. Especially so, in today’s seismic shifts that are happening in the global marketplace. To those in business in Canada and the US, this maxim is a surefire test for how their corporateContinue reading “In business, you’ve got to skate to where the puck will be.”
Rmagine 