How’s the automobile market in India? Ask Ford.

Would anybody like to take a guess at Ford’s scale of investment in India, in the last ten years? One billion dollars! And how many new models is Ford going to launch in India by 2015? Eight new models. Just two more indicators for auto parts/ancillary manufacturers from US and Canada to set shop in India.

Ford’s ambitious plan,  according to Joe Hinrichs, president of Ford Asia Pacific and Africa, ‘will have a tremendous impact on manufacturing, suppliers, dealers and employees in India’. Sales of vehicles in India, still one of the world’s least penetrated auto markets, have grown at an average annual rate of 17 percent over the past five years.

Published by Alex Alagappan

Brand Builder. Ally. Strategist. Ideas Champ. Founder Partner. Chief Big Rain.

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